They're Putting 'Not For Human Consumption' on Your Groceries
What this video covers
Kane walks through three labeling changes she says are reshaping the grocery store. The centerpiece is Texas Senate Bill 25, the Make Texas Healthy Again Act, signed by Governor Greg Abbott in 2025. As Kane describes it, the law requires a warning on products containing any of 44 listed additives — she names Red 40, Yellow 5 and titanium dioxide among them — that food authorities in Australia, Canada, the EU or the UK do not recommend for human consumption. The required wording, as she quotes it, reads: “Warning, this product contains an ingredient that is not recommended for human consumption by authorities in Australia, Canada, the EU, or the UK.” Because Texas is such a large market, Kane argues national brands will end up carrying the label everywhere rather than printing Texas-only packaging. Products she says would be affected include Skittles, M&M’s, Doritos, Ruffles, Gatorade, Mountain Dew, and Kellogg’s Froot Loops and Apple Jacks. She cites the Cleveland Clinic in linking Red 40 to hyperactivity and related effects in children.
Her second topic is Canada’s front-of-package magnifying-glass symbol, which she says took effect January 1, 2026, for prepackaged foods high in sugar, saturated fat or sodium. Kane says RFK Jr. and the MAHA movement are finalizing a similar front-of-pack label in the US. Her third topic is the industry response: she says food companies have filed federal lawsuits arguing the Texas warning violates their free-speech rights, while quietly reformulating products to avoid it. She points to PepsiCo’s Simply Naked line removing artificial dyes from Cheetos and Doritos, a Kellogg’s commitment to stop using food colorings by 2027, and commitments she attributes to Kraft Heinz, Hershey and Tyson. In her telling, the reformulation is regulatory avoidance rather than a sudden concern for health — but she counts it as the labels already working.
Kane closes by contrasting packaged foods with single-ingredient foods, arguing that items like steak, eggs and blueberries need no warning labels, and framing the labeling fight as being about restoring consumer choice rather than government control of diets.
Key points
- Kane says Texas Senate Bill 25 (the Make Texas Healthy Again Act, signed 2025) requires a “not recommended for human consumption” warning on products containing any of 44 named additives, including Red 40, Yellow 5 and titanium dioxide.
- She argues Texas’s market size means the warning label will effectively go nationwide, and names Skittles, M&M’s, Doritos, Gatorade and Froot Loops among the products affected.
- She cites the Cleveland Clinic in saying Red 40 can contribute to hyperactivity, irritability and migraines.
- Kane says Canada’s front-of-package magnifying-glass label for foods high in sugar, saturated fat or sodium took effect January 1, 2026, and that RFK Jr.’s MAHA team is finalizing a similar US label.
- She says food companies are suing over the Texas label on free-speech grounds while reformulating — citing PepsiCo’s dye-free Simply Naked Cheetos and Doritos and Kellogg’s pledge to drop food colorings by 2027.
- Her bottom line: the companies are removing the ingredients to dodge the label, which she counts as the label working before it is even fully in force.