Vani Hari on natural and artificial flavors: warns against

Hari says she puts products back on the shelf when she sees “natural flavors” or artificial flavors on the label. In her 2026 Epoch Times interview, she counted both among the chemicals that humans “didn’t evolve to consume.”

Her stated reasoning is about transparency: “natural flavors,” she argues, is a catch-all label term that can hide complex proprietary chemical mixtures, giving shoppers no way to know what’s actually in the product. If she can’t tell what the flavor is made of, her rule says the product doesn’t go in the cart.

This is one of her strictest label rules — it applies even to products marketed as healthy, and it overlaps with her Truvani pitch, where she emphasizes products made with no “natural or artificial flavors.”

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