Vani Hari on Americans for Ingredient Transparency (AFIT): warns against

Hari warns against Americans for Ingredient Transparency (AFIT), an industry-funded group she says “poses as” a consumer-advocacy campaign. According to The Guardian’s reporting, AFIT is backed by ConAgra, Coca-Cola, PepsiCo, Hormel, and Nestlé.

Her stated reasoning is that AFIT exists to “undo all of the grassroots work” behind state truth-in-labeling and additive laws — pushing instead for a single federal labeling standard that would preempt the stricter state rules she credits with forcing national reformulation. In September 2026, AFIT escalated with a seven-figure ad buy in Kansas, Ohio, and Maine (praising Sens. Collins, Marshall, and Husted), per the Washington Examiner.

The AFIT fight ties directly to her Better Food Disclosure Act advocacy: she frames it as the industry’s counter-campaign to the state-first strategy her movement relies on.

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