Vani Hari on Truvani Plant-Based Protein Powder: recommends

Hari recommends her own brand’s Truvani Plant-Based Protein Powder. She presents it as USDA organic, sweetened with monk fruit rather than stevia or fillers, and made without gums and without “natural or artificial flavors,” per her site and the InfluenceWatch profile of her.

Her stated reasoning is that she built Truvani to be the kind of product she couldn’t find on store shelves — one that passes her own label test with no additives she flags. She says Truvani tests its products for heavy metals, glyphosate, and other contaminants, and that the company “will NEVER” use an ingredient that fails its standards.

Disclosure context: Truvani is her own company, co-founded with Derek Halpern and Devin Duncan, which she later sold her stake in (2023, per InfluenceWatch). She holds the brand up as the working model of what transparent, organic ingredient sourcing can look like.

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